Sales for direct-to-consumer soda brand Poppi exploded thanks to a viral TikTok video. We told you how TikTok has helped products go viral, and Poppi—which sells prebiotic soda that promotes gut health—is the latest brand see to a sales boom because of the app. When the DTC soda brand’s founder and CEO Allison Ellsworth shared a video that chronicled the story of how she started Poppi, from her struggles with stomach pain and coming up with solutions to alleviate those symptoms to securing a $400,000 investment on Shark Tank, it received more than 700K views. According to the startup, sales exploded 200% in just one day—and they gained thousands of new followers on their official TikTok channel. (Business Insider)
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