A “warped sense of time” and “numbness” are factors that could drive consumer purchases for years to come. According to WGSN director of insight Andrea Bell, the pandemic has led to a “lack of time perception,” which will lead to customers holding on to nostalgic products, goods, and services as “an anchor they can grasp and feel grounded in.” The offerings were plentiful last year as brands like Levi’s, Puma, and Champion dropped collections inspired by Super Mario Bros., Guess launched a collection that featured retro ‘90s graphics, and Champion partnered with M&M for “fun, nostalgic quarantine footwear.” The barrage of intense emotions that consumers have been contending with has also created numbness that could impact their decision making going forward. (Sourcing Journal)
