“Relaxation drinks” are booming during the pandemic. During COVID, companies have been finding ways to soothe young people’s anxiety and stress by giving them something they can (literally) consume. Tranquini, Just Chill, Drank, Marley’s Mellow Mood, Som Sleep, Recess, Dream Water, Kin Euphorics, and Pepsi with their new Driftwell beverage, are among the brands getting into the growing business of “relaxation drinks” by adding ingredients like l-theanine, magnesium, CBD, or melatonin which have reportedly been known to have “calming” effects. YPulse’s State of Mind trend report found that 54% of 13-39-year-olds have tried holistic remedies like CBD, probiotics, or melatonin as a way to combat stress and anxiety. (The Verge)
