State of Mind Trend Report

As 2020 comes to an end, we checked in on the mental health of young people in the wake of this historically stressful year. Gen Z and Millennials were already anxious, stressed, and burnt out before COVID, and the last 12 months have intensified these feelings, sparking a need for even more focus on mental health. This year has also inspired more brands to make mental health a part of their messaging—whether they’re directly related to mental wellness or not. Our State of Mind research not only explored the current outlooks of young people, but also how open they are to brands speaking on these issues. From the mental wellness trends that have accelerated during this time to their biggest coping methods, we’re delving into what brands need to know about young consumers’ morale and mindsets. Download the full report for insights on: The alarming current state of Gen Z and Millennials’ mental health and COVID’s role How parents’, students’, and employees’ mental health has been impacted by lockdowns...