State of Mind Trend Report

An in-depth look at a major shift being fueled by Gen Z and Millennials, and what it means for brands.

As 2020 comes to an end, we checked in on the mental health of young people in the wake of this historically stressful year. Gen Z and Millennials were already anxious, stressed, and burnt out before COVID, and the last 12 months have intensified these feelings, sparking a need for even more focus on mental health. This year has also inspired more brands to make mental health a part of their messaging—whether they’re directly related to mental wellness or not. Our State of Mind research not only explored the current outlooks of young people, but also how open they are to brands speaking on these issues. From the mental wellness trends that have accelerated during this time to their biggest coping methods, we’re delving into what brands need to know about young consumers’ morale and mindsets.

Download the full report for insights on:

  • The alarming current state of Gen Z and Millennials’ mental health and COVID’s role
  • How parents’, students’, and employees’ mental health has been impacted by lockdowns
  • The number of young people who are reaching out for professional mental help and that are interested in brand support
  • How brands are doing their part to end the mental health stigma and pivoting various products and services to focus on mental wellness
  • The stress and anxiety coping mechanisms young people are gravitating towards
  • How content continues to cure moods and provide relief during this mental health crisis

 

Report length: 45 pages

Based on a survey of 1000 13-39-year-olds in the U.S. fielded Oct 2020

Additional survey content for Pro users: feelings towards news of COVID, interest in additional mental health activities, wellness resources usage, preference for mental health services, feelings towards the election. 

 

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