An in-depth look at a major shift being fueled by Gen Z and Millennials, and what it means for brands.
As 2020 comes to an end, we checked in on the mental health of young people in the wake of this historically stressful year. Gen Z and Millennials were already anxious, stressed, and burnt out before COVID, and the last 12 months have intensified these feelings, sparking a need for even more focus on mental health. This year has also inspired more brands to make mental health a part of their messaging—whether they’re directly related to mental wellness or not. Our State of Mind research not only explored the current outlooks of young people, but also how open they are to brands speaking on these issues. From the mental wellness trends that have accelerated during this time to their biggest coping methods, we’re delving into what brands need to know about young consumers’ morale and mindsets.
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Report length: 45 pages
Based on a survey of 1000 13-39-year-olds in the U.S. fielded Oct 2020
Additional survey content for Pro users: feelings towards news of COVID, interest in additional mental health activities, wellness resources usage, preference for mental health services, feelings towards the election.