State of Mind Trend Report

As 2020 comes to an end, we checked in on the mental health of young people in the wake of this historically stressful year. Gen Z and Millennials were already anxious, stressed, and burnt out before COVID, and the last 12 months have intensified these feelings, sparking a need for even more focus on mental health. This year has also inspired more brands to make mental health a part of their messaging—whether they’re directly related to mental wellness or not. Our State of Mind research not only explored the current outlooks of young people, but also how open they are...