Viral fashion trends thrived on TikTok and Depop last year—but will it continue into 2021? From the “runway to the rack,” trends were “relatively easy” to follow pre-pandemic. But in 2020, Gen Z users on TikTok and Depop started a new “trend tunnel,” quickly bringing light to aesthetics like cottagecore and dark academia. If there’s anything last year proved, it’s that the fashion industry isn’t the only voice directing the new season’s trends. TikTok creators are now some of the ones influencing emerging styles that young shoppers are into. While some resellers see the “positive side” of retailers taking on trends to drive up popularity and demand for products, they will need to keep up when it comes to “authenticity.” (Vogue Business)
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