Molson Coors is boosting their production capacity by over 400% as the demand for hard seltzers continues to increase. The beer giant, who owns Vizzy, Coors Seltzer, Blue Moon LightSky, and many others, announced that they are increasing production capacity for seltzers and popular innovations to keep up with the consumer demand. While beer remains a focus, the brand reportedly “realizes that consumers are moving away from these products to faster-growing, more trendier products.” The hard seltzer trend has been fueled by young drinkers since last year. (Food Dive)
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