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Oreo and Lady Gaga are teaming up to “spread musical messages of kindness” and limited edition pink cookies. The popstar partnered with Oreo to launch a line of vanilla-flavored bright pink cookies filled with green crème inspired by her Chromatica album. The limited edition cookies will be available in six-cookie packs at convenience stores next month, and promoted with a “Sing It With Oreo” campaign where followers can send personalized musical messages to loved ones for a chance to “win an assortment of Lady Gaga swag and experiences.” Fans can also create their own “Oreograms” by recording a personal message on the campaign’s official site, which will be instantly transformed into a song that can be shared on social media. (CNN) |
