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Young consumers are obsessed with “feel good short-form content.”

Dec 03 2020

Young consumers are obsessed with “feel good short-form content.” Young people have been using content to help them get through COVID since it started, and they’re still turning to media as a “mood booster” as the year comes to an end. According to a TheSoul Publishing study, 69% of consumers in the U.S. spend 30 minutes to three hours watching short-form content (videos that are less than 10 minutes long) every day. Many of the videos being streamed include cooking, comedy, DIY, and craft videos to “fill in those extra hours of the day that are no longer spent commuting to work or going out with friends.” More than one in three Americans consider consuming this content a healthy part of their lifestyle. (Adweek)