Y2K nostalgia is taking over the beauty aisles. Earlier this year, we told you the 2000s were back in style, and as trends from the late ‘90s and early ‘00s take over apps like TikTok and Instagram, retailers and beauty brands are embracing the wave. Brands like KNC Beauty, Wldkat, and Topicals have even been resharing screenshots of ‘90s and ‘00s pop culture content (think Mean Girls, Lizzie McGuire, Legally Blonde, and Destiny’s Child) on their own social channels. Older brands have been reviving their classic products from the era, while newer startups are collaborating with partners to “evoke the feeling of the time period.” Ulta Beauty launched “throwback” gift sets that included a “sparkly” Caboodles case full of makeup, a mini backpack with Lancôme’s recently revived Juicy Tubes lip gloss, and a Lip Smacker gift set in a boom box packaging. (Glossy)
