Snapchat is introducing a “TikTok rival” that features users’ videos in a public feed. Snapchat is the latest social network to copy TikTok, launching the new “Spotlight” section of the app which will showcase user-created videos prominently for the first time. Like TikTok and Instagram Reels, the videos will be served up in a vertical feed that users can swipe through, with an algorithm deciding what will appear. Snap will pay $1 million per day through the end of the year to users who share the most popular clips, incentivizing young people to upload their best content. Snapchat has already seen massive growth in 2020, and they’re clearly prepared to do whatever it takes to compete for young consumers’ attention. (Engadget)
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