Disney is ramping up their marketing efforts to help brands reach more Black and brown audiences. 

Disney is ramping up their marketing efforts to help brands reach more Black and brown audiences. Disney’s ad sales division is teaming up with marketing and technology company Translation to work with brands across the company’s properties—like ABC, Hulu, and National Geographic—to effectively engage with more Black and Latino consumers, especially in the midst of Black Lives Matter. While both companies feel like brands have done a good job in connecting with diverse audiences, the protests have ignited a reckoning and “renewed commitment” to be more consistent. (Fast Company)