HBO Max is teaming up with Pinterest to share exclusive recipes from Selena Gomez’s quarantine cooking show. To promote the premiere of quarantine cooking show Selena + Chef, HBO Max is launching exclusive recipes from the show through Pinterest’s new Story Pins, starting with the star’s cheesy tortilla chip casserole. The streaming service is one of the first brands to use the platform’s new format, which supports “multi-page storytelling” with images, videos, lists, and text. They will also run companion video content “Cooking with Nana” on Pinterest’s Today Tab which features Gomez and her grandma making their favorite comfort dishes. YPulse’s special report on hobbies and pastimes in quarantine found that 63% of 13-39-year-olds are cooking more at home because of COVID, and plenty have been getting into a variety of food and bev trends to show off on social media. (Adweek, Marketing Dive)
