Meanwhile, Lululemon is acquiring at-home fitness startup Mirror. YPulse called out Mirror as a fitness brand to watch last year—and now Lululemon is buying the high-tech workout startup for $500 million. Previously, the two companies partnered to offer meditation classes to members. According to the Lululemon CEO, they’re looking forward to working with Mirror to “accelerate the growth of personalized in-home fitness”—a smart move as 73% of young consumers tell YPulse they plan to work at home more once quarantines are over. (CNN)
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