Health & Fitness Report

Vital insights into Gen Z and Millennials' behavior, plans, and views—with major takeaways for brands.

With gyms closed and quarantines in place, young people who are staying active are doing so within their home. In response, fitness brands are taking their at-home offerings to the next level with mobile apps, livestreaming, at-home equipment offerings, and more. But while these measures were meant to get them through lockdowns, they have had far more significant impacts on their preferences in the future.

This report dives into how COVID has impacted young consumers’ fitness routine, their wellness priorities during COVID, and the next wave of health and fitness that brands should know about.

Download the full report for insights on:

  • How health priorities have changed during COVID, and how Gen Z and Millennials are working out now
  • What brands need to know about wellness messaging, and how they can reach young people
  • Long-term changes to exercise and fitness behaviors
  • The accelerating at-home workout trends that are changing the category

Report length: 14 pages

Based on a survey of 1000 13-39-year-olds in the U.S., fielded May 2020 

Additional survey content for Pro users: health and wellness trend ranking, post-COVID plans for fitness routines, outlooks on working out and exercise preferences, healthy eating and diet changes during COVID, mental health behaviors 

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