ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS
The Next Wave of Health & Fitness

The Next Wave of Health & Fitness

With gyms closed and quarantines in place, young people who are staying active are doing so within their home. In response, fitness brands are taking their at-home offerings to the next level with mobile apps, livestreaming, at-home equipment offerings, and more. But while these measures were meant to get them through lockdowns, they have had far more significant impacts on their preferences in the future. This report dives into how COVID has impacted young consumers’ fitness routine, their wellness priorities during COVID, and the next wave of health and fitness that brands should know about.

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