YouTube trends have shown a spike in everyday task tutorials. According to the site, since mid-March, “with me” videos have seen a 600% increase in views, “at home” videos have had a 700% increase, and bread baking videos have seen a 260% increase (as stressed out baking has become a trend). Videos with the words “haircut,” “home,” or “how to” in the title have received over 56 million views. Well-being has also become a priority as “self-care” and home workout videos have climbed 515%, with Fitness Marshall and Matt Steffanina the most popular channels. YPulse’s COVID-19 special report found that 61% of 13-39-year-olds are watching YouTube videos in their free time. (USA Today)
