Influencers are adjusting their content to feature Coronavirus trends—like DIY face masks. According to a survey from Influencer Central, 74% of influencers have already addressed COVID-19 and the current “stay home economy” with their audiences, with content like quarantine vlogs and DIY face mask tutorials popping up on YouTube and TikTok. The same report found that 88% of influencers are shopping more than they did pre-virus, with groceries and household essentials, health and beauty products, medicines and supplements, and games, toys, and kids’ activities being some of the top items they purchase. YPulse’s COVID data on spending shifts found that 72% of 13-39-year-olds feel like they need to stock up on food and supplies to survive the crisis. (Forbes, Mashable)
