COVID-19 Special Report: Millennial & Gen Z Spending Shifts

Gen Z and Millennial research, trends, and insights

YPulse’s exclusive COVID-19 research shows that 93% of young consumers are being impacted by the pandemic. To help brands understand how they can best reach and help Gen Z and Millennials during this time, we’re continuously surveying 13-39-year-olds in the U.S. to provide insights. We found out how many are now isolating at home, and how quarantine is changing what they’re buying. This special report outlines what their realities look like right now, what exactly they’re purchasing, and how they’re shopping because of COVID-19.

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