Fashion brands are tackling mental health issues to reach Gen Z. According to a study from the Journal of Adolescent Health, rates of depression, self-harm, and suicide are on the rise with Gen Z thanks to worries about climate change, mass shootings, deportations, and cyberbullying. Apparel brands like Boohoo and Adidas have partnered with mental health organizations for campaigns that address the effects of social media and bullying, which YPulse has found is the top cause that Gen Z thinks brands should get involved in. While some in the past have misfired with their attempts, Gen Z is “paying close attention to the ways they communicate their attitudes towards mental illness.” (Vogue Business)
