Thanks to Millennials, the future of marketing is going to be weird.

Thanks to Millennials, the future of marketing is going to be weird. From KFC’s chicken-scented crocs to Supreme’s red branded Oreos, and McDonald’s six-pack of Quarter Pounder-scented candles, weird marketing has been surging in popularity—and it isn’t slowing down anytime soon. Regular commercials and “cheap novelty t-shirts” just aren’t catching the same kind of attention from young consumers that they used to, but surprise brand collaborations certainly are. With each successful unexpected stunt, audience’s expectations continue to rise and as a result, so do brands’ business. (Fast Company)