BTS leveraged its popularity with young fans through “authenticity and emotional connection.” The group has sold more tickets in North America than Taylor Swift and Ariana Grande and is being compared to The Beatles and Jackson 5 for their ability to sell out large arenas worldwide. When their new album was first announced, it garnered more than 3 million pre-orders, and fans swarmed TikTok when they dropped an exclusive preview of a song on the app. Their success lies in their ability to write songs that connect with fans globally, and their roles as “socially conscious public figures who aren’t afraid to talk openly about the struggles and anxieties of their career path.” (Vox)
