Billie Eilish just launched a sustainable merch collection with H&M. The 18-year-old singer (who Gen Z sees as a musician who best represents their generation) is launching a collection with the fast fashion brand featuring clothes similar to her signature oversized look. All the pieces will be made from sustainable materials—aligning with Eilish’s stance on climate change and environmental issues. Though the brand has collaborated with young celebrities for lines before, including Ariana Grande and Shawn Mendes, Eilish is the first to create a sustainable collection—an important topic Gen Z and Millennials. (Teen Vogue)
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