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The Community app could mean competition for Twitter—and it’s already got celebrities on board.

Jan 07 2020

The Community app could mean competition for Twitter—and it’s already got celebrities on board. From Ashton Kutcher to Paul McCartney, and Kerry Washington, the new text-based management and communication service has drawn big Hollywood names who want a more authentic and direct way to communicate with followers, without the algorithms, advertising, and data collecting associated with current social platforms. YPulse found that 60% of 13-to-18-year-olds follow a celebrity on social media, but as the platform gains traction, young users could potentially start texting their favorite celebrities as a more private way to communicate than just commenting on their posts. (Fast Company)