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L’Oréal’s new tech lets users mix makeup to look like their favorite influencer.

Jan 07 2020

L’Oréal’s new tech lets users mix makeup to look like their favorite influencer. Half of young females tell YPulse they would like to customize their makeup and skincare, and brands are racing to give them personalized products. At CES, L’Oreal took the concept into the future with Perso, a gadget that mixes foundation and lipstick based on color inspiration from users’ social media accounts—which means they can match or re-create a look an influencer is using or wearing. Before committing, options can be previewed using augmented reality, then “printed” at home. The tech-forward device also uses an app to scan faces and mix up a skin care regimen, and is reportedly coming to market in 2021. (Vogue BusinessThe Verge)