Instagram has unveiled hashtag-heavy, curated holiday gift collections that can be purchased through the app. 

Instagram has unveiled hashtag-heavy, curated holiday gift collections that can be purchased through the app. The site has created collections of products based on some of the year’s biggest trends, organized by hashtags including #AltEnergy, #PartyLewk, #Wanderlust, #MakeupQueens, and #NewParents. YPulse has found young consumers browse through social media for products they want to buy, and these items can be purchased through Instagram’s checkout function without leaving the app. (Adweek)