Carl’s Jr. is pivoting away from sexy ads and focusing on food.

Carl’s Jr. is pivoting away from sexy ads and focusing on food. Because of low sales, changing leadership, and the #MeToo movement, the restaurant’s parent company has been working to revamp their image. For many young consumers, sex doesn’t sell—with only 6% of 13-36-year-olds saying that using sex appeal gives them a more positive view of a brand. To appeal to this next generation, Carl’s Jr. (along with Hardee’s) will be keeping “food at the center of what [they’re] doing.” (NYT)