Brands leveled up their social media marketing for National Video Game Day this week.

Brands leveled up their social media marketing for National Video Game Day this week. We found in our State of Gaming trend that 73% of Gen Z and Millennials play video games weekly, and brands have been getting more involved in marketing on the medium to reach them. Brands with obvious tie-ins to the industry like Red Bull created content to celebrate the holiday, but so did non-endemic brands like Honda—which posted a video detailing their cars’ game cameos. Marketers, take note: gaming is no longer just a space for energy drinks. (AListDaily)