Gen Z and Millennials may be killing mayonnaise—but they’re making ranch dressing more popular than ever. Hidden Valley Ranch has seen sales of their trademark condiment continuously grow in recent years, thanks in part to social media moments like “Ranch Girl” and the ranch-dedicated restaurant that have help boost the brand. Hidden Valley Ranch has also done their part to keep hype high with Instagrammable experiences: They erected a 24-feet-tall bottle for National Ranch Day and let at least one lucky fan literally bathe in the stuff. (AdAge)
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