NEW GEN Z 101: Unlock & Outlast Microtrends
Mar 31 2017
Secret Starbucks Brew Becomes Too Viral
A “secret” Starbucks drink has become so viral, it has been added to the official menu. The Medicine Ball, “a cold-fighting Venti double-bag brew of Jade Citrus Mint and Peach Tranquility teas, with half hot water and half hot lemonade, honey and an optional pump of peppermint,” was such a highly sought-after reliever that some baristas were reporting making over 20 a day. Instagram fueled the trend, with many posting their own recipes to give everyone access to the unofficial brew. Now, Starbucks has “fast-tracked” the beverage to their menu to meet demand.
Ranch Dressing Is The New Viral Food
A St. Louis restaurant that celebrates all things ranch has generated so much buzz, waiting for a table can last up to three hours. Twisted Ranch makes 27 kinds of ranch dressing which can be purchased in the form of flights, incorporated into Bloody Mary’s, drizzled onto burgers, and more. Interest in the restaurant “exploded” after a BuzzFeed Facebook video the St. Louis Post-Dispatch says “doesn’t do much more than show ponds of ranch dressing being ladled over various types of food,” garnered 20 million views. The restaurant, which had no warning of the impending video, has been swamped since and even ran out of food one day last week.
Cristiano Ronaldo’s Bust Gets the Photoshop Treatment
It’s been a tough week to be Cristiano Ronaldo’s bust. This Wednesday, the Madeira Islands airport unveiled a sculpture of the Portuguese professional soccer player’s head that many would say is “bizarre” to say the least. The internet has responded by “work[ing] its Photoshop magic” creating countless of renditions of the bust in hilarious situations. In one popular tweet, generating over 1,800 retweets and over 2,000 likes., the bust was Photoshopped into a scene of the recently released, also viral, IT movie trailer.
Why #BlackWomenAtWork Was Trending
This week, #BlackWomenAtWork was trending on Twitter in response to the frustration many are feeling towards Washington D.C.’s treatment of Black women. In one week, Fox News’ Bill O’Reilly made a comment regarding U.S. Representative Maxine Waters’s hair, calling it a “James Brown wig,” and White House press secretary Sean Spicer lashed out at reporter April Ryan after she disagreed with his comments on Russia. Educator and activist Brittany Packnett went to Twitter to urging people to use the hashtag and tell their stories to spread awareness that the women’s treatment was not “rare.” Her tweet got over 2,000 retweets and 4,000 likes, and set up the hashtag to be a trending topic on Twitter.
Links We’re Passing
A tweet showing a blind teen reading a menu at a restaurant for the first time because they offered it in braille has the internet feeling things, the latest in rainbow food trends is the churro, and have you heard about “glitter booty?”
To download the PDF version of this insight article, click here.
Who should we send this Article to?