TikTok is testing a new way for brands to reach their teen users.So far, brands have been creating viral hashtag challenges and amplifying awareness via influencer partnerships. Now, developer documents reveal “rewarded video ads” and “interstitial video ads” are being tested in China and Japan. The ad types are deployed across an audience network—meaning marketers can target TikTok users when they’re on other apps and follow the coveted teen audience around their smartphones. (Adweek)
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