Phone usage and app habits, which apps they’re spending the most time in, and how mobile habits are reshaping the way they shop and communicate.
Gen Z and Millennials still keep their phones within arm’s reach, but they’re starting to rethink how much of their lives actually run through them. Teens are spending less time on their phones than YPulse has ever recorded, and school phone bans are a big part of that story.
In YPulse’s 2026 Mobile / App Behavior Report, we dive into why fewer young people say their social life depends on their phone, why they’d rather shop a brand’s app than its website, and how they feel about school phone bans.
Download the full report for further insights
Report length: 22 pages, North America report is based on a survey of 1500 13-39-year-olds in the U.S. and Canada (n=1000 U.S., n=500 Canada), fielded September 16–24, 2026.
