More food and beverage brands are selling on TikTok Shop. Brands like PepsiCo, Mars, and Hershey have all started to sell their products, and fuel and learn about new trends through TikTok Shop, where the food category sales have doubled year over year. According to TikTok Shop’s head of food, the brands that perform best are those with visually appealing and texture-forward products with a broad assortment of flavors and options. YPulse has long reported on how TikTok drives food trends and behaviors among Gen Z and Millennials, from how they order at restaurants and how they cook at home. So, food and beverage brands meeting young consumers right where they’re at on their algorithms can convert that online foodie culture into actual sales. (Marketing Dive)
👀 Read more from YPulse: From Boy Kibble to Dubai Chocolate, The Viral Food Trends Gen Z is Trying
