Bath & Body Works teamed up with Hilary Duff on a new body care line. From leaning on content creators and reworking packaging to launching a Bridgerton collab, Bath & Body Works has been putting in the work to win over young shoppers in recent years. And now it seems they’re thinking that a collab with a nostalgic Disney icon is what they need to bring shoppers back and recoup sales. The new drop coincides with Duff returning to music for the first time in 18 years with new music and a tour, building off that hype. The collection includes fruit-scented body washes, creams, lip oils, sprays, and more, with Duff as the brand’s first major celebrity ambassador and creative partner. Dubbed “Fruit Fusion,” the line focuses on four scents—watermelon, tangerine, berry, and banana—and launches today. (Glossy)
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