A “luddite” festival embraced Gen Z’s love of analog experiences—and hatred of Big Tech. Maybe the viral luddite teens with only flip phones didn’t become a majority, but the analog trend is driving more offline events. The Summer of Ludd event took place over a week in Tompkins Square Park, where hundreds of people gathered to watch plays, listen to talks on how to date offline, and learn how to fight back against data centers. Students, former Big Tech employees, and even founders all came together for events like “Google in Real Life,” where people asked each other questions related to their personal expertise. Naturally, the event was not advertised online. Instead, it was marketed entirely in zines, posters, and pamphlets peppered around the city. According to YPulse’s Tech / Device Usage report, 55% of 13-17-year-olds and 75% of 18-24-year-olds say they want to go more analog this year and take up more offline hobbies. (Wired)
👀 Read more from YPulse: YPulse Explains: Why Gen Z is “Going Analog”
