e.l.f. Beauty launched in-person activations for the World Cup. Like just about everyone else, the brand is in its World Cup summer era with IRL events around the tournament and National Women’s Soccer League games, too. With the majority of U.S. soccer fans watching women’s soccer according to Parity Now, e.l.f. is hoping to engage with this demographic through a multi-year partnership with the league. The in-person events are not only a way to draw in fandom and create hype around the brand, but it also brings together community, which is what so many young people are excited about during the World Cup. Plus, YPulse knows the World Cup has fueled tons of viral moments on social media already—and brand campaigns are winning because of it. (Marketing Dive)
👀 Read more from YPulse: Gen Z’s World Cup Summer on The Viral List
