Gen Z’s World Cup Summer on The Viral List

American food tours, Gen Z’s FIFA fits, and soccer fan culture are all going viral at the World Cup… 

  • The World Cup has turned visitors trying American food into a phenomenon
  • World Cup fashion has become just as important as the matches to Gen Z
  • Brands are joining in the convo with viral moment campaigns and play on FIFA’s own rules
Young World Cup visitors can’t stop posting about American food   As World Cup fans travel across the U.S. for the tournament, many have turned their food adventures into viral content. No one embodies the trend more than soccer superfan @FreddyLA47 (743K followers), whose road trip across the U.S. (and even into Canada!) has become must-watch content for Americans eager to see what he’ll eat next. His posts include everything from Taco Bell and Texas Roadhouse to Waffle House, where he famously declared his late-night “10/10” thanks to the “great food, great prices, and friendly staff.” (Although some commenters jokingly wonder whether it was truly an authentic experience since no fights broke out.)   Japanese fans have gone viral for praising Texas steak and Caesar salad (431K likes), Norway fans for pairing clam chowder with Dunkin’, and even Spanish soccer star Lamine Yamal for his pit stop to Walmart. And the Americans can’t get enough of it. Comment sections are filled with pride and disbelief that other countries don’t have ranch...

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