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Gen Z’s World Cup Summer on The Viral List

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American food tours, Gen Z’s FIFA fits, and soccer fan culture are all going viral at the World Cup… 

TL;DR

  • The World Cup has turned visitors trying American food into a phenomenon
  • World Cup fashion has become just as important as the matches to Gen Z
  • Brands are joining in the convo with viral moment campaigns and play on FIFA’s own rules
Young World Cup visitors can’t stop posting about American food   As World Cup fans travel across the U.S. for the tournament, many have turned their food adventures into viral content. No one embodies the trend more than soccer superfan @FreddyLA47 (743K followers), whose road trip across the U.S. (and even into Canada!) has become must-watch...

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