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For Gen Z, Playing Games and Being a Gamer Aren’t the Same

For Gen Z and Millennials, being a gamer isn’t just about playing games…

Written and Edited by the YPulse Editorial Team

Jun 25 2026
North America

KEY TAKEAWAYS

Almost all young people play video games, but not all consider themselves a gamer
Gamers are more invested in gaming, spending more time playing, engaging with communities, and consuming gaming content
For brands, understanding the difference between dedicated gamers and casual players is key since each group responds differently

Nearly every young person plays video games today. In fact, YPulse’s Gaming data shows 98% of 13-39-year-olds play video games in some capacity. But being considered a gamer is a completely different story. It’s easy to use the term interchangeably with playing video games. But there’s a distinction between self-identified gamers and everyone else who plays casually. For brands, understanding that difference means knowing what being a “gamer” really means to young consumers—and how to reach them on the devices and the platforms where they play. YPulse’s Gaming survey asks 13-39-year-olds about their gaming habits, identities, and behaviors to better...