Not every social media app is the same to Gen Z. While Millennials mainly used socials to keep up with friends and family, Gen Z is just as likely to open these apps for entertainment, shopping recs, news updates, and creator content as they are to check in on people they know. At the same time, social apps are now trying to be everything at once for young users. Nearly every app now has short-form videos, Stories-style updates, DMs, shopping features, and AI tools, making them feel more interchangeable than ever before. But even as platforms overlap in their...
5/7/26
Post-Social Playbook Trend Report
Post-social: an era of social media where the biggest platforms are no longer primarily for shari...
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