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What Gen Z Adults Want in Engagement Rings—in 3 Stats

Gen Z has a vision for what they want their engagement rings to look like, and they want it to feel truly original 

Written and Edited by the YPulse Editorial Team
KEY TAKEAWAYS
  • Most Gen Z adults prefer unique rings over classic styles
  • They’re split between choosing alternative gemstones and sticking with traditional diamonds
  • Most prefer brand-new rings over thrifted ones as many value the ability to customize their rings
Yes, Gen Z still wants to get married one day—YPulse’s Weddings and Marriage report shows 73% of non-married 20-29-year-olds say they do—and many already have an idea of what they want that experience to look like. Last year, we reported that Gen Z is reshaping weddings into events that feel more creative, intentional, and personal. That mindset is also how they’re approaching the kinds of engagement jewelry they want: less about tradition for tradition’s sake, and more about making it feel like their own.   Viral moments can make it seem like all young consumers are looking for one kind...

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