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The Truth About Tweens, Teens, and Young Adults at the Mall

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Gen Z and Gen Alpha are shopping at the mall, but it’s not a sudden comeback…

TL;DR

  • Recent headlines are painting a mall resurgence thanks to Gen Z shoppers, but it’s more nuanced than an overnight boom
  • Gen Z and Gen Alpha are still visiting malls regularly, shopping IRL and seeing it as a hang out spot
  • But they’re not suddenly going all-in on in-person—young consumers are shopping both online and off, with one often influencing the other
“Mom, Gen Z is making something else cool again!” And this time, it’s the mall. For older generations, malls were everything: a place to shop, hang out, meet friends, and spend entire weekend afternoons. Now, there’s a growing narrative that Gen Z is bringing that same energy back. Recent headlines from “Gen Z is Hanging...

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