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The Holidays Are Here, And Gen Z is Shopping to Celebrate

The holidays are officially here, and Gen Z is ready to get all the seasonal goodies, from holiday pajamas to viral décor …

Written and Edited by the YPulse Editorial Team

Dec 24 2025
North America

KEY TAKEAWAYS

Gen Z is looking forward to shopping seasonal flavors and trying new holiday snacks
They plan on buying holiday PJs and sweats, blending comfort, style, and tradition
They want to buy advent calendars that will feed their love of unboxings and double as social content

Mariah Carey has defrosted, and you know what that means—it’s time! Gen Z is in full holiday-mode, hosting cozy nights in, curating festive playlists, and of course, doing lots of shopping. According to YPulse’s Holiday Shopping Plans report, 80% of teens (13-17) and 86% of young adults (18-24) plan to shop for the holidays this year. And while that definitely includes gifts for friends and family, it also means they’re shopping for themed decorations, festive snacks, and IRL holiday events. Time and time again, YPulse has seen how this gen is happy to spend on what brings them joy. And...