- Report
- Behavioral
- Report
- Behavioral
North AmericaWestern Europe
Personal Care and Beauty Shopping Report
Nearly all young people are using skincare, and routines are intentionally simple. Spending is shifting toward products that promise long-term skin health over quick cosmetic fixes. Makeup still plays an important role, especially for young women, but it’s increasingly framed as something expressive and optional rather than a requirement. For men, subtle, confidence-boosting makeup is becoming more normalized as grooming, wellness, and beauty continue to blur. At the same time, young consumers are becoming more ingredient-aware, even if their understanding remains surface-level, and they’re relying less on hype and more on trusted voices to guide purchases. YPulse’s 2025 Personal Care & Beauty Shopping Report explores how Gen Z and Millennials are navigating skincare, makeup, buzz-worthy ingredients, trends, and retail—revealing how beauty routines are becoming simpler but still fun.
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- How big skincare has become to young consumers
- What makeup looks like for young women and young men
- The beauty trends they're into and where they're shopping for beauty and personal care products
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Report length: 22 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded November 2025. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in November 2025
Additional survey content for Pro users:
How many young people would get cosmetic surgeries, how they feel about beauty ads, and what products they use in their routines.
The Data File also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, POC, Country, Urban/Rural Status, LGBTQ+, and Parents.