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Why Gen Z is After Limited-Edition, Unique Snacks—in 3 Stats

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YPulse data shows surprising flavors are the secret ingredient in Gen Z’s fave snacks…

TL;DR

  • Gen Z loves snacking—they're open to new tastes, influencing the snacks they’re interested in
  • They’re drawn to limited-edition and seasonal flavors that feel special and shareable
  • They’re interested in blended flavors that match their curiosity and drive to try something new
Whether it’s Chipotle launching a spicy new sauce made for their young heat-loving fans, Smoothie King and Heinz’s team up for a ketchup smoothie, or McDonald’s bringing back its iconic Snack Wrap, brands are in constant, sometimes downright wild, new snack release mode. And these brands are speaking directly to Gen Z’s tastes—snacking isn’t just...

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