- Report
- Behavioral
- Report
- Behavioral
North AmericaWestern Europe
Social and Mobile Marketing Preferences Report
Gen Z and Millennials are rewriting the rules of social and mobile marketing—preferring short, authentic, and shoppable content that feels true to what’s already on their feeds. From the platforms where they’re most likely to engage with brands, to the formats that actually grab their attention, young consumers are showing brands what works (and what doesn’t) when it comes to standing out online.
In YPulse’s 2025 Social/Mobile Marketing Preferences report, we explore how teens and young adults interact with branded content, what drives them to take action, and where brands have the biggest opportunities to connect meaningfully in their everyday scroll.
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- What social platforms are young people paying attention to/watching ads the most
- What kinds of content they want to see on a brand’s social media feed
- Which platforms they’re interested in shopping directly from a post/video
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Report length: 18 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded May 2025. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in May 2025
Additional survey content for Pro users:
The full open-ended list of what the last thing they bought on social media was and what made them buy it, how many have bought something from a livestream, exactly how long they consider a short video on social media to be, and more.
The Data File also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, POC, Country, Urban/Rural Status, LGBTQ+, and Parent.
Recent years' reports on this topic
- 2024Social and Mobile Marketing Preferences Report
- 2023Social and Mobile Marketing Preferences Report
- 2022Social and Mobile Marketing Preferences Report
- 2021Social and Mobile Marketing Preferences Report
- 2019Social and Mobile Marketing Preferences Report
- 2018Social and Mobile Marketing Preferences Report