Data from YPulse’s WE Music report shows that 56% of 13-24-year-olds in Western Europe agree, “Music artists of my generation don’t fit into a specific genre.” This gen grew up with music artists like Ed Sheeran, Charlie XCX, and Doechii blending music genres and redefining traditional music boundaries. And thanks to the rise of Spotify playlists, young people are increasingly organizing music tracks based on vibes and moods. But while it’s true that contemporary music is in its genre-bending era, it may be too early to declare the death of genres. YPulse’s research shows that most Gen Z’s favorite music...
6/25/25
Music Report
Music is central to how Gen Z and Millennials express themselves. But as TikTok turns old songs i...
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