While tweens are surrounded by screens and social media, they’re still very much kids—and they’re playing off those screens. YPulse’s newest Tweens: Hobbies, Sports, and Play data shows 92% of 8-12-year-olds still play with toys, even if they’re also scrolling on TikTok, customizing avatars, or begging for that viral Sephora skincare. And because this gen...
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