Social media takes up a lot of young peoples’ day—over 4 hours to be exact. But, as many predicted it would, their screen time feels like an addiction and is making young adults especially feel social media fatigue. It’s easy to get trapped in scrolling through algorithms that have them hooked, even if they’ve become accustomed to everything being tailored precisely to their interests. So, what’s making them stay despite it all, and how do they feel about each of the platforms they use most?
YPulse’s 2025 Social Media Behavior report explores young peoples’ most-used social platforms, how they feel about the vibe on socials right now, how many consider themselves content creators, and more.
Report length: 22 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded March 2025. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in March 2025
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Social Media Monitor Report