Lifestyle influencers have rebranded morning routines as “opening shifts.” YPulse has told you how Gen Z often romanticizes (or content-ifies) life through giving new names to everyday experiences. The most recent trend is for creators to show the “opening shift” in their home, which includes all the tasks that help them get ready for a good day. And while that is what a morning routine is, viewers find this framing as something more methodical and even peaceful, encouraging them to get things started before the day really begins. And of course, it’s a form of self care—anything lifestyle-related can be considered a wellness practice if it makes them feel good. (Bustle)
📊 YPulse data: 76% of 13-39-year-olds agree, “Wellness can be anything that makes you feel good”
