Gen Z loves briny snacks—and their aesthetic value. Millennials were notorious for their love of avocados in fast casual food or brunch pics. Now, the next gen is having their “pick-me” snack moment (one that somehow signals being a little special in their tastes) with pickles, olives, sardines, and all things fit for a charcuterie board. These new “it-ingredients” are cheap, have passionate fans, fit on a “girl dinner” plate, and are singular enough to turn into a merch pattern. (Remember the viral pickle sweatshirt?) But interestingly, the status of these snacks is two-fold: a packed grocery cart with flavorful ingredients is now a wealth symbol, but shelf-stable snacks like these are more affordable for everyday foodies. (Vox)
📊 YPulse data: 53% of 13-24-year-olds prefer salty snacks to sweet
