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Western Europe

4 Takeaways from 2024’s Top Western Europe Report

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YPulse’s most downloaded report in Europe this year helps brands understand young consumers’ ad preferences…

TL;DR

  • Young Europeans like it the most when brands use content from regular people
  • Most are interested in brands making their own movies / TV series content, which is a growing marketing trend
  • The top types of marketing young Europeans would like to see from brands are branded merch and brand collabs
Every year, YPulse publishes over 50 reports to dig into 13-39-year-olds’ habits and behaviors in five Western European countries: the U.K., France, Germany, Italy, and Spain. This year, YPulse’s most downloaded report in Western Europe was our Ad / Marketing Effectiveness behavioral report. Young consumers seem to be getting harder and harder for marketers to...

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