- Report
- Behavioral
- Report
- Behavioral
North AmericaWestern Europe
Nightlife & Drinking Report
Gen Z and Millennials 21+ in the U.S. and 18+ in Canada (18+ in WE) are not entirely drinking or partying like previous gens. In YPulse’s Gen Z Vices trend report, we explored Gen Z’s reputation for avoiding risky behavior that previous gens ran wild with in their early twenties. Plus, the trend of hosting more gatherings at home (see YPulse’s POV: Gen Z is Hosting trend report) has made socializing in familiar surroundings Gen Z’s preference—and they honestly just want to relax.
YPulse’s 2024 Nightlife and Drinking Report explores how young people are most often spending their evenings, what motivates them to go out for a night instead of staying at home, and their drinking habits.
Download the full report for further insights
- How often young people are drinking and going out
- Their top reasons for staying in and their biggest motivators for getting out
- What kind of alcohol they like to drink and if they're open to trying new brands and flavors
Report length: 19 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded October 2024. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in October 2024
Additional survey content for Pro users:
How much young people are spending on alcohol, how they feel about drinking, the full list of their top motivators for going out for a night.
The Data File also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, POC, Country, Urban/Rural Status, LGBTQ+, and Parent.